Games for Business

Through The Eyes of Our Customers - Conversation with Balázs Bozsik, Head of ESG at MVM Zrt.08.05.2024

Q: How did you identify the most important areas and what ESG targets have been built into the Strategy?

The short version of our renewed strategy is publicly available, as MVM Ltd. is a large Public Interest Entity and the governing holding company of the MVM Group. Sustainability goals are visibly integrated into the 4 pillars (1. Green conversion, 2. Portfolio diversification, 3. Customer oriented and adaptive organisation, 4. Financial Excellence) of the Group's strategy.

Q: How do these strategic objectives fit in with your overall business objectives?

In an integrated way. As ESG is strongly linked to finance, it is most strongly reflected in Pillar 4 - Financial Excellence. The ESG area is led by MVM's Deputy CEO for Finance and his team

Q: What action plan have you developed to achieve your strategic goals?

The key objectives defined in the Group-level strategy can be measured through KPIs. The holding's management areas and member companies are also linked to the implementation of the strategy through sub-strategies and KPIs.

Q: Why did you consider the Games for Business platform a good tool to raise awareness of your staff on ESG?

ESG-related knowledge has built up over 20 years. The regulatory background is very complex and extensive. ESG education is delivered at three levels:

1) Raising awareness: providing general, regularly updated knowledge with up-to-date information. The aim is to give an overview and help to define the connection of the given area of expertise to the ESG topic.

2) Upskilling: ensuring the relevant development of the field through courses, diploma courses and qualifications.

3) Engagement: programmes and small, easy-to-digest info packages that engage the individuals and bring the company's sustainability efforts closer to them.

Raising awareness, generating interest in the topic, facilitating involvement, and acquiring the basics, were considered more effective by providing an out-of-the-box, interactive, gamified training.

Q: What challenges do you think you can solve more effectively or more easily by using the system?

There are many ways to acquire knowledge. An interest in the subject must first be awakened, and then the individual can be expected to do the hard work of acquiring the knowledge out of inner motivation. You need to think and learn, and then apply what you have learned in group collaboration. ESG is not a separate field in itself, but the collaboration of several fields. Gamified learning is certainly the best way to build a desire for knowledge and to learn the basics, for many people. The digital platform, in line with the principles of online education, provides instant feedback on how many people are interested in the subject and how well they are learning. This provides an opportunity to analyse employees' learning habits and results.

Q: What results do you expect from using the system?

We wish to bring the ESG topic to thousands of our colleagues. We would consider it a success to demystify the topic and clear the misconceptions from people's minds. Our colleagues would get a clear picture of the basics of ESG, why the MVM Group is committed to the issue, and why it is important for everyone to contribute to the common work in their own area.

Q: What are your biggest challenges in this area at the moment?

ESG in itself is a well-applicable framework. The biggest challenge is the complexity of the MVM Group. It's like putting together a great orchestral work: it's not enough for the individual musicians to have perfect instrumental skills, it’s also necessary for the conductor to bring the musicians together in perfect harmony. The coordination of the Holding and the operations of the member companies provide the group its holistic image. The ESG must simultaneously show the details and the overall picture emerging from the interrelationships of the parts.

Q: How do you measure the impact of the individual ESG initiatives and what do you consider to be the most important and valuable outcomes?

We measure these using ESG KPIs. These indicators are tracked by ESG rating companies and also by our investors as well. There is no point in highlighting any of them, but we consider it an important result that based on the ESG rating, a concise indicator that gives an ESG-type assessment of MVM Group, our ranking is better than the average ranking of our competitors in several service providers.

Q: Looking ahead, what emerging trends or technologies do you think will have a significant impact on companies' approach to ESG?

Digitalisation and automation. A shift from annual reporting to continuous data collection for key indicators. The aim is to integrate everything that can be measured automatically into data collection. Introduction of models based on measured data rather than data estimated from norms.

Q: How do you prepare for these changes and how can you keep up with them?

MVM is a knowledge-driven company. Moreover, this knowledge is very heterogeneous, as the group is involved in a very wide range of activities. With more than 18,000 employees, knowledge sharing and training can only be solved in a professional way. We simply present the ESG topic on MVM’s existing knowledge sharing platforms and continuously measure progress.

(Inside information: the training started on time and was delivered to more than 5,000 employees; between 11.03.2024 and 02.04.2024, more than 1,429 employees started the training, and 548 completed it. Including the post-campaign period, a total of 646 completed and 1627 workers started training.)

The short version of our renewed strategy is publicly available, as MVM Ltd. is a large Public Interest Entity and the governing holding company of the MVM Group. Sustainability goals are visibly integrated into the 4 pillars (1. Green conversion, 2. Portfolio diversification, 3. Customer oriented and adaptive organisation, 4. Financial Excellence) of the Group's strategy.

Q: How do these strategic objectives fit in with your overall business objectives?

In an integrated way. As ESG is strongly linked to finance, it is most strongly reflected in Pillar 4 - Financial Excellence. The ESG area is led by MVM's Deputy CEO for Finance and his team

Q: What action plan have you developed to achieve your strategic goals?

The key objectives defined in the Group-level strategy can be measured through KPIs. The holding's management areas and member companies are also linked to the implementation of the strategy through sub-strategies and KPIs.

Q: Why did you consider the Games for Business platform a good tool to raise awareness of your staff on ESG?

ESG-related knowledge has built up over 20 years. The regulatory background is very complex and extensive. ESG education is delivered at three levels:

1) Raising awareness: providing general, regularly updated knowledge with up-to-date information. The aim is to give an overview and help to define the connection of the given area of expertise to the ESG topic.

2) Upskilling: ensuring the relevant development of the field through courses, diploma courses and qualifications.

3) Engagement: programmes and small, easy-to-digest info packages that engage the individuals and bring the company's sustainability efforts closer to them.

Raising awareness, generating interest in the topic, facilitating involvement, and acquiring the basics, were considered more effective by providing an out-of-the-box, interactive, gamified training.

Q: What challenges do you think you can solve more effectively or more easily by using the system?

There are many ways to acquire knowledge. An interest in the subject must first be awakened, and then the individual can be expected to do the hard work of acquiring the knowledge out of inner motivation. You need to think and learn, and then apply what you have learned in group collaboration. ESG is not a separate field in itself, but the collaboration of several fields. Gamified learning is certainly the best way to build a desire for knowledge and to learn the basics, for many people. The digital platform, in line with the principles of online education, provides instant feedback on how many people are interested in the subject and how well they are learning. This provides an opportunity to analyse employees' learning habits and results.

Q: What results do you expect from using the system?

We wish to bring the ESG topic to thousands of our colleagues. We would consider it a success to demystify the topic and clear the misconceptions from people's minds. Our colleagues would get a clear picture of the basics of ESG, why the MVM Group is committed to the issue, and why it is important for everyone to contribute to the common work in their own area.

Q: What are your biggest challenges in this area at the moment?

ESG in itself is a well-applicable framework. The biggest challenge is the complexity of the MVM Group. It's like putting together a great orchestral work: it's not enough for the individual musicians to have perfect instrumental skills, it’s also necessary for the conductor to bring the musicians together in perfect harmony. The coordination of the Holding and the operations of the member companies provide the group its holistic image. The ESG must simultaneously show the details and the overall picture emerging from the interrelationships of the parts.

Q: How do you measure the impact of the individual ESG initiatives and what do you consider to be the most important and valuable outcomes?

We measure these using ESG KPIs. These indicators are tracked by ESG rating companies and also by our investors as well. There is no point in highlighting any of them, but we consider it an important result that based on the ESG rating, a concise indicator that gives an ESG-type assessment of MVM Group, our ranking is better than the average ranking of our competitors in several service providers.

Q: Looking ahead, what emerging trends or technologies do you think will have a significant impact on companies' approach to ESG?

Digitalisation and automation. A shift from annual reporting to continuous data collection for key indicators. The aim is to integrate everything that can be measured automatically into data collection. Introduction of models based on measured data rather than data estimated from norms.

Q: How do you prepare for these changes and how can you keep up with them?

MVM is a knowledge-driven company. Moreover, this knowledge is very heterogeneous, as the group is involved in a very wide range of activities. With more than 18,000 employees, knowledge sharing and training can only be solved in a professional way. We simply present the ESG topic on MVM’s existing knowledge sharing platforms and continuously measure progress.

Inside information: the training started on time and was delivered to more than 5,000 employees; between 11.03.2024 and 02.04.2024, more than 1,429 employees started the training, and 548 completed it. Including the post-campaign period, a total of 646 completed and 1627 workers started training.